Social Media Tips – By Angie the Social Media Yoda
Now, more than ever, it is really important for your organisation to have an online presence. Most of you have either a Facebook profile or Twitter account – some will have both – but are you using them to your best advantage?
I don’t want you to feel as though I am teaching you to suck eggs but, I’ve put together a few tips to help you get the most of Social Media:
- Schedule time – I know everyone is busy keeping their head above water at the moment but try and set aside at least 10 minutes a day to update your social media pages – this may be the only way your service users find out what your organisation is up to – keep them informed!
- Make Lists (Twitter) – Use the list function to keep the accounts you follow in order – plus, you’ll never miss a tweet from important accounts. For example, I created a list with all our members that have a Twitter account and also a list with support organisations and funders.
- Don’t get too excited – It’s easy to go overboard with the posting but don’t overdo it, as your followers will get fed up with being spammed and might just unfollow.
- Engage! – Broadcast but don’t forget to engage with your followers. Remember, although an excellent advertising tool, Facebook and Twitter are social networks – ask questions, do polls – jump in on conversations!
- Trends – Have a look at trending topics or topics that are relevent to you and your organisation check out the hashtags and join in the conversations.
- Reply! – Always respond when people @mention you or tag you in a post – you don’t want your organisation to become one of “those” accounts that never replies or acknowledges. It’s one of the main reason people unfollow.
I think that’s enough to be going forward – if you want any help with your social media, just drop me an email and I shall see what I can do – I am, by no means, an expert, but I know a thing or two!